K-beauty & global cosmetics news
New launches, market data, and shifting trends — insight, not advertising.
GlobalShinsegae HYPER GROUND Showcases 30+ K-Beauty Brands in New York’s Hudson Yards Popup
Shinsegae's HYPER GROUND platform will host a popup featuring over 30 Korean beauty brands at New York's Hudson Yards from October 2 through the end of the year, aiming to expand K-beauty experiences and brand awareness in the US market.
GlobalK-Beauty Exports Surge 52.1% in August; ODM and Packaging Firms Also See Growth
In August 2026, Korean cosmetics exports hit a record high of $1.31 billion, up 52.1% year-on-year. The export boom is extending beyond brands to ODM and packaging companies.
SkincareCOSRX Becomes First K-Beauty Patron of the British Beauty Council
COSRX has been selected as the first K-beauty patron of the British Beauty Council, an organization driving global beauty education, innovation, and industry support. This highlights K-beauty's expanding presence in international beauty education and trade networks.
SkincareK-Beauty Shifts Beyond PDRN as TXA and Azelaic Acid Surge in Popularity
The beauty industry recently confirmed that K-beauty is shifting from a PDRN focus toward clinical ingredients such as TXA and azelaic acid. Consumers are increasingly recognizing ingredient efficacy directly through product names.
SkincareColes Australia Expands Beauty Shopping with Launch of Over 100 K-Beauty Products
Australian supermarket giant Coles is increasing consumer access by launching over 100 K-beauty brands nationwide from mid-September, including popular names like COSRX, Beauty of Joseon, and Tony Moly.
BaseTrinny London Launches New 'Skin Tint' for Ages 40 and Over
Trinny London has launched a new skin tint targeting skin for those aged 40 and over. Developed specifically for mature skin, this new base product focuses on tone correction and a natural finish.
Lipnooni Launches Signature ‘Apple Seed Lip Oil’ Across 1,778 US Target Stores and Online
K-beauty brand nooni's signature 'Apple Seed Lip Oil' launched across 1,778 Target stores in the US and online starting September 6, 2026. Building on 450 million TikTok views and 5.1 million units sold globally, the brand is expanding its offline retail footprint.
TrendK-Beauty’s Softly Diffused ‘Blur’ Makeup Trend Expands Globally
Over the past two to three weeks, global beauty media have taken keen notice of the 'blur (soft-focus)' makeup trend originating in South Korea. The essence lies in a muted, natural 'soft-focus' finish rather than sharp, defined contours.
GlobalL'Oréal and Cosmax Sign MOU for Next-Gen Beauty Innovation
France's L'Oréal Group and South Korea's Cosmax signed a Memorandum of Understanding (MOU) on September 9, 2026, for next-generation beauty innovation. The two companies plan to lead global beauty trends by jointly researching raw materials, active ingredients, and sensory formulations.
GlobalAugust K-Beauty Exports Surge 52% as Small Brands Reach 68.7% Share
In August 2026, South Korean cosmetics exports grew 52.1% year-on-year, marking the fastest growth rate in 13 months, with small brands emerging as the primary driver by accounting for 68.7% of total exports.
GlobalOlive Young × Sephora Launch 'K-Beauty Edit' Pop-Up in Singapore
Olive Young and Sephora have partnered to launch a 'K-Beauty Edit' pop-up in Singapore, introducing Korean beauty brands to local consumers. The event is drawing widespread attention with appearances by Jennie and Zhang Linghe, alongside the release of various character collections.
GlobalK-Beauty Exports Hit All-Time Monthly High of $1.35 Billion in July 2026
South Korean cosmetics exports reached an all-time monthly high of approximately $1.35 billion in July 2026, marking nine consecutive months of growth. Cumulative exports for the year reached $8.3 billion, up 28.5% year-over-year.
GlobalLaneige Launches Global Limited-Edition Collaboration with Matin Kim
Amorepacific’s Laneige launched a limited-edition cosmetics and fashion accessory collection in partnership with fashion label Matin Kim across global markets, including the US, UK, and Japan, on September 2. Featuring Matin Kim’s signature monochrome aesthetic on skincare and makeup packaging, the lineup offers a fresh brand experience.
GlobalRisky Hosts 'Glowcation' Influencer Trip in Seoul
Korean makeup brand Risky recently hosted an influencer trip to Seoul titled 'Dewy Dumpling Glow-Up.' Organized by prominent US makeup artist Nam Vo, the program represents an innovative global marketing strategy blending hands-on local beauty experiences with Korean makeup trends.
SkincareSKIN1004 Launches Azulene Peptide and NAD Creams in 'Lab in Nature' Line
SKIN1004 launched two high-performance creams under its 'Lab in Nature' line on August 27, 2026: an Azulene Peptide 5% Smoothing Cream and a 99% pure NAD 1,000ppm Cream, featuring innovative ingredient-driven skincare.
GlobalH1 2026 K-Beauty Exports Surge 27.3%, Driven by Indie Brands
In the first half of 2026, South Korean cosmetics exports surpassed $7 billion, growing 27.3% year-over-year, with indie and SME brands making a prominent contribution.
TrendThe Rise of 'Watercolor Makeup': Emerging Global Color Trend
Over the past two to three weeks, 'watercolor makeup' has emerged as a global trend. It features diffused color expressions that seamlessly melt into the skin, rather than vivid shades.
SkincareCOSRX Unveils 'Peptide Signal Station' at Olive Young Festa LA
COSRX presented an interactive booth titled 'Peptide Signal Station' at Olive Young Festa LA, held at the Los Angeles Convention Center from August 14 to 16. Attendees experienced a scientific approach to skincare by testing a 3-product peptide-based lineup firsthand.
BaseLF's Vegan Beauty Brand athe Launches 'Vegan Relief BB Cushion'
LF's vegan beauty brand athe launched the 'Vegan Relief BB Cushion' on August 24. Featuring a spatula base technique, vegan PDRN, and Cica Soothing Complex, it delivers a thin, natural skin finish and will be available at Olive Young starting August 30.
GlobalK-Beauty Exports Enter a 'Third Golden Age', Expanding Beyond Finished Products into Raw Materials and Packaging
Recent industry analysis indicates K-beauty exports have entered a 'third golden age', expanding beyond finished cosmetics into raw materials and packaging. Notably, exports in early August surged 92.2% year-on-year, maintaining strong growth momentum.
GlobalKaja Confirms Entry into Target’s ‘Beauty Studio’ in the U.S.
K-beauty makeup brand Kaja is set to launch in Target’s new prestige beauty channel, 'Beauty Studio,' scheduled to open on September 10, 2026. The brand will showcase popular products, including 'Beauty Bento,' 'Wink Stamp,' and 'Cheeky Stamp,' across all nationwide U.S. stores and online.
Global'Seoul to Soho' K-Beauty Experiential Pop-Up Opens to the Public in NYC on August 16
The 'Seoul to Soho' K-beauty experiential pop-up will run from August 16 to September 6 at 13 Crosby Street in SoHo, New York, featuring innovative Korean skincare and biotech brands offering product trials, workshops, and personalized services.
GlobalChinese Cosmetics Brand Proya Confirms Entry into US Ulta Beauty
China's Proya Cosmetics is strengthening its global market expansion by officially launching at major US beauty retailer Ulta Beauty. This entry is expected to serve as a key stepping stone for expanding brand awareness in the US and diversifying its distribution channels.
GlobalSeoul Beauty Week Features 152 Companies as K-Beauty Rises to 2nd Largest Global Market
The Seoul Metropolitan Government will host '2026 Seoul Beauty Week' at Dongdaemun Design Plaza from August 22 to 25. A record 152 companies will participate in the event, reflecting K-beauty's current standing as the world's second-largest cosmetics industry.
GlobalGlobal Online K-Beauty Market Surges to $15 Billion in 2025
The global online K-beauty market reached $15 billion in 2025, growing approximately 22% year-over-year, with the U.S. establishing itself as a core market by capturing 54% of overseas online sales.
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