In August 2026, Korea's cosmetics exports rose by 52.1% year-on-year, reaching approximately $1.31 billion.

This export growth is not limited to branded products but is seen across the entire beauty ecosystem, including ODM (Original Design Manufacturing) and packaging companies. Expansion of offline distribution, increased overseas orders, and rising ODM demand are key drivers behind the strong export performance.

For consumers, it's significant that K-beauty now demonstrates global competitiveness not only in products but also in manufacturing and packaging infrastructure. This lays the groundwork for a wider variety of brands and products to establish themselves in overseas markets.