In August 2026, South Korean cosmetics exports reached approximately $1.31 billion, a 52.1% increase year-on-year, recording the highest growth rate in the past 31 months.
Interestingly, while exports from major conglomerates such as Amorepacific and LG Household & Health Care fell by 23% during the first half of the year, small brands accounted for 68.7% of total exports, taking center stage in export growth (82crafted.com).
This shift reflects the diversification of the K-beauty ecosystem and a transition in brand power structure, demonstrating the expanding influence of a wider array of small and medium-sized brands in the global market.