Amorepacific's K-beauty brand Laneige has partnered with Korean fashion label Matin Kim to introduce a limited-edition collection combining cosmetics and fashion accessories to international markets.
Under the concept 'Skin is the garment you can never take off,' the collection applies Matin Kim's modern monochrome design to packaging for cushion foundations, toners, and creams. Fashion items such as bags and pouches are also included to maximize cross-brand synergy.
For consumers, the limited-edition lineup holds high collectible value by offering an integrated beauty and fashion experience, while delivering a fresh brand narrative for Laneige.