According to industry analysis, K-beauty exports have entered a 'third golden age', shifting from a primary focus on finished products to expanding into raw materials and packaging.
The report shows that cumulative exports from January to July rose +39% year-on-year to the US and +65% to Europe, while product categories are diversifying into sun care, hair care, and body care.
This upward trend signals market diversification and expanding opportunities for raw material and packaging suppliers, paving the way for more innovative K-beauty products to reach global consumers.