New K-beauty makeup, picked daily
Fresh launches and trending makeup — a quick visual look, with links to buy.
Eglips Soft Eye Palette — Daily Coral Contour Palette
Based on numerous reviews and reaching #1 on Olive Young's weekly bestseller list, the Eglips Soft Eye Palette is popular for daily makeup thanks to its soft coral tones and compact portability.
Violette_FR Bisou Nectar — High-Shine, Hydrating, Long-Wear Lip Stain
Combining high-shine gloss with a hydrating stain, Violette_FR Bisou Nectar is globally trending for its rich moisture, long-lasting color, and buildable coverage.
After Blow Eau de Parfum Cotton Fog — Daily Fragrance with a Sweet, Cozy Scent
After Blow's Cotton Fog Eau de Parfum is a popular daily fragrance featuring a sweet and cozy lingering scent, boasting 5,676 reviews and a 4.8 rating on Olive Young. While some note its longevity could be better, it is widely praised as a great value perfume.
numbuzin Soothing Hydra Serum — Comfortable Soothing Moisture Serum for Summer
numbuzin's 'Soothing Hydra Serum' is a popular Olive Young August Ol-Young Pick skincare item. It is a summer-tailored serum that simultaneously provides soothing care for heat and irritation alongside rich hydration.
Louis Vuitton Ombres Monogram Limited Palette — Luxury Revealed Through Iconic Canvas
Louis Vuitton's recently launched 'Ombres Monogram Limited Palette' is a limited-edition eyeshadow palette featuring Infrarouge and Dune shades, reflecting both luxury and trends while generating buzz in the global beauty world.
peripera Pure Sunshine Cheek – Humidity-Proof Watercolor Blush for Clear Radiance
peripera Pure Sunshine Cheek delivers a sheer, natural watercolor wash of color that stays on your cheeks even in high humidity. It is a proven bestseller consistently ranked high on Olive Young.
HAUS LABS Triclone Foundation – Skincare-Comfortable Coverage
Infused with skincare ingredients, HAUS LABS Triclone Foundation delivers lightweight, buildable medium coverage with a natural, skin-like fit.
CLIO Pro Eye Palette Air – Versatile Color Combinations from Everyday Sheer to Accent Look
Ranked among Glowpick's top products with 1,320 reviews and a 4.64 rating, this CLIO eyeshadow palette delivers natural color payoff and high versatility, perfect for daily makeup.
Revlon Super Lustrous Glass Shine Balm – The TikTok-Viral Glossy Balm
Captivating countess users on TikTok, Revlon's Super Lustrous Glass Shine Balm delivers instant shine and hydration with its rich glossy balm formula. It has been recognized as a top product at Sephora and in beauty awards.
MUMCHIT Stay Perfume – Subtle 'Skin-like' Soapy Scent
A viral favorite among people in their 20s and top-ranked on Hwahae, Olive Young, and GlowPick, MUMCHIT Stay Perfume is a soapy Eau de Parfum featuring refreshing top notes of lavender, bergamot, and pineapple.
Color Wow Dream Coat — TikTok Viral Glass Hair Essential
The viral spray behind TikTok and YouTube's 'glass hair' trend. Color Wow Dream Coat Supernatural Spray long-lastingly maintains intense shine and sleek smoothness, even in high humidity.
ROUND LAB Birch Juice Moisturizing Sunscreen — Hydrating Sunscreen with No White Cast
ROUND LAB Birch Juice Moisturizing Sunscreen is a popular mineral sunscreen infused with birch juice, amino acids, minerals, and hyaluronic acid to form a hydrating moisture barrier that applies smoothly without any white cast.
hince Raw Glow Dewy Ball — Glass Skin Glow Effect
The hince Raw Glow Dewy Ball is a popular cheek product featuring a unique rounded multi-balm formula that adds a cool, hydrating glass shine to lips and cheeks. Ranked No. 1 in the Glowpick Glow Pot category, it is a beloved daily favorite among real user reviews.
MPH Le Skin Weightless Foundation — Featherlight Like a Serum, Smooth Like an Airbrush
Mary Phillips' 'Le Skin Weightless Serum Foundation' features a lightweight, breathable serum texture that melts into the skin for a second-skin, natural base. It gained immediate popularity upon release for creating a flawless, skin-like finish.
WAKEMAKE Soft Blurring Eye Palette – Create Soft Eyes with Candy Coral
Ranked #1 in sales in the Olive Young eyeshadow palette category, WAKEMAKE's 'Soft Blurring Eye Palette 08 Candy Coral Blurring' is a popular palette featuring soft coral shading and subtle glitter.
YSL Loveshine Lip Oil Stick – Rich Oil Moisture & Glossy Color in One
YSL Loveshine Lip Oil Stick combines a nourishing oil texture with glossy color to create hydrated, luminous lips.
MUMCHIT Fabric Perfume Soft Blue Soap – Complete Your Daily Mood with a Clean Soap Scent
Ranked high in Glowpick's perfume category, MUMCHIT 'Soft Blue Soap' is a fabric perfume featuring a soft, universally loved soap scent perfect for daily use.
Gisou Honey Infused Hair Oil – Honey-Glaze Shine for Radiant Hair
Gisou Honey Infused Hair Oil is a TikTok and Sephora favorite, featuring a honey-infused formula that deeply hydrates while absorbing weightlessly into the hair.
Dr.Jart+ Cicapair Serum — A top-trending barrier repair serum!
Designed to soothe skin and strengthen the barrier at the same time, Dr.Jart+ Cicapair Serum consistently ranks at the top on Olive Young and Hwahae, making it one of Korea's most loved skincare serums right now.
Natasha Denona 'Tan Palette' — A Neutral Masterpiece for Warm Summers
Launched globally on May 30, 2026, the Natasha Denona Tan Eyeshadow Palette features 15 warm neutral shades ranging from soft sandy, toasted, and chocolate to golden tones.
nobev Slim Edge Dual Eyeliner — Pencil & Liquid in One, Under Eye Master
A dual eyeliner from nobev, co-created by beauty creator Jaeyu. With both pencil and liquid tips, it's highly versatile for basic lines and under-eye aegyo-sal looks, making it a steady bestseller at Olive Young.
TIRTIR Mask Fit Red Cushion – TikTok & Reddit Viral Glow Cushion
Viral on TikTok and Reddit as the ultimate 'glow cushion,' TIRTIR Mask Fit Red Cushion is winning over the global beauty community with its high coverage, seamless application, and long-lasting radiance.
rom&nd Better Than Cheek 03 Blueberry Chip — The Standard for Muted Pink Blurring
Perfect for Summer Mute skin tones, rom&nd Better Than Cheek 03 Blueberry Chip is a popular blush that delivers a natural flush with fine powder particles and subtle pink pigmentation.
Fragrancetamburins Shell Perfume Hand Camo: Sweet & Bitter Chamomile for Special Comfort
This perfumed hand cream delivers a rich, captivating fragrance, as if it were a perfume itself. It absorbs without stickiness, leaving hands feeling fresh and moisturized.
LipRhode Peptide Lip Tint Jelly Bean: Hailey Bieber's Pick, Radiant Shimmer Pink Lip Balm!
Hailey Bieber's Rhode Peptide Lip Tint 'Jelly Bean' is a sheer pink lip balm with a radiant shimmer, giving lips a natural vibrancy and gloss. Its hydrating formula keeps lips comfortable and has gained immense popularity on TikTok.
HairDyson Airstrait: Straighten Wet Hair Fast, Without Damage!
The Dyson Airstrait Straightener is an innovative product that uses powerful air blades instead of hot plates to dry and straighten wet hair simultaneously. It helps you achieve natural, shiny straight hair quickly while minimizing hair damage.
SkincareCOSRX The 6 Peptide Skin Booster Serum: The First Step Boosting Serum to Awaken Your Skin
Used as the first step in your skincare routine after cleansing, this booster serum with 6 peptides, hyaluronic acid, and amino acids helps improve skin texture, elasticity, and hydration. Its light and refreshing feel enhances the effectiveness of subsequent products.
TrendDior Backstage Glow Maximizer Face Palette: From Subtle Radiance to Dazzling Sheen!
A global Sephora bestseller, the Dior Backstage Glow Maximizer Face Palette features four shimmer shades to create various makeup looks, from natural radiance to dramatic sheen. Its clear and transparent payoff adds a luxurious glow to the skin.
CheekPeripera Clear Sunshine Cheek #WeatherFairy: Sun-Kissed Blusher for a Radiant Glow
Peripera Clear Sunshine Cheek #12 WeatherFairy is a clear, soft pink blusher that gives your cheeks a natural, sun-kissed glow. It finishes transparent and powdery, creating a clean cheek makeup look.
BaseMILK MAKEUP Hydro Grip Primer: Long-Lasting Makeup Fixation
MILK MAKEUP's Hydro Grip Primer is a TikTok and Sephora sensation, beloved for its makeup-fixing power. This hydrating gel formula adheres tightly to the skin, boosting makeup longevity.
EyePeripera All Take Mood Palette 04: Perfect for Cool Tones! Dazzling Cool Pink Palette
The Peripera All Take Mood Palette 04 'Cool-toned, so please check your DMs', re-released in May 2024, is an eyeshadow palette composed of dazzling and refreshing cool pink colors for cool tones. With a versatile combination of pink and purple shades, there are no wasted colors, allowing for everything from daily to point makeup.
LipKylie Cosmetics Matte Liquid Lipstick: Vibrant Matte Lips That Last All Day
Kylie Cosmetics Matte Liquid Lipstick features a highly pigmented formula that glides smoothly onto lips, creating a full-coverage matte look without dryness. Its 8-hour staying power keeps color vibrant all day.
Fragrancetamburins Perfume Chamo: Sweet, Cozy Woody Musk Perfume
tamburins Perfume Chamo is an addictive fragrance where the rich, sweet scent of honey-like chamomile and the bitter aroma of clary sage herbs are subtly blended. Warm musk and soft blonde wood embrace the coolness of damp moss, delivering a cozy and elegant lingering scent.
Hairamika Perk Up Dry Shampoo: Refresh Oily Hair to Look Freshly Washed!
A Sephora bestseller and TikTok sensation, this dry shampoo effectively removes oil, sweat, and odor without water, making hair feel freshly shampooed.
SkincareDr.G Red Blemish Clear Soothing Cream EX: The Nation's Soothing Hydrating Cream for Heated Skin
Dr.G's best-selling hydrating soothing cream for sensitive, reddened skin. It absorbs moistly without stickiness, helping to strengthen the skin barrier.
TrendDior Backstage Rosy Glow Blush: An Essential for Your Own Vibrant Cheeks
Dior's iconic blush reacts to skin's pH upon application, delivering a natural flush. Its clear, transparent color creates lively cheeks.
Cheeklilybyred Luv Beam Cheek Balm Peach Beam: Juicy, Vibrant Cheeks!
A cheek balm that tints both cheeks with a clear, lively peach color. The moist balm texture adheres smoothly to the skin, providing a natural flush.
BaseCharlotte Tilbury Beautiful Skin Foundation: Radiant, Healthy Skin All Day Long!
Charlotte Tilbury Beautiful Skin Foundation is a medium-coverage foundation infused with skincare ingredients, leaving skin moisturized, smooth, and with a healthy glow.
Eyerom&nd Han All Fix Mascara Long Ash: Effortless Daily Eye Makeup!
This mascara features a natural ash-brown color to reduce the typical heaviness of mascara, and it stays neatly fixed all day without drooping.
LipFENTY SKIN Cherry Treat Lip Oil: The Hydration of a Balm, The Shine of a Gloss, All in One!
Rihanna's FENTY SKIN introduces an ultra-hydrating lip oil that nourishes dry, chapped lips and strengthens the moisture barrier. It delivers non-sticky, dewy, and glossy lips with an appealing subtle cherry scent.
Fragrancetamburins Perfume Hand [000]: Grassy Scent with Earthy Undertones, Unique Woody Citrus Fragrance
tamburins 000 is a perfume hand cream that delivers a grassy scent mixed with earthy notes, created by the harmony of bergamot, sandalwood, and patchouli. It absorbs quickly without stickiness, leaving a refreshing feel, and features a rich, long-lasting fragrance like a perfume.
HairKérastase Elixir Ultime Original Hair Oil: Bestseller for Radiant Hair
A multi-use hair oil that provides deep nourishment and shine to all hair types, a beloved bestseller worldwide. Characterized by a non-sticky, smooth finish.
SkincareROUND LAB Birch Juice Moisturizing Sun Cream: The Nation's Favorite Hydrating Sun Cream, Non-Sticky & Moisturizing
ROUND LAB's best-seller, ranked #1 in Olive Young's sun cream category for 3 consecutive years. It applies like a hydrating essence, feeling moist and refreshing.
TrendNARS The Multiple: A Multi-Use Stick for Luminous Cheeks, Lips, and Eyes
NARS' iconic multi-use stick has been reborn with more vibrant and versatile shades. Its cream-to-powder formula delivers natural color to cheeks, lips, and eyes.
Cheekrom&nd Better Than Cheek N02 Vine Nude: Achieve a Goddess-like Aura with Natural Nude Blush!
rom&nd Better Than Cheek adds natural vitality with a calm, subtle nude tone, free of fluorescent tints. Its fine particles adhere thinly to the skin, covering pores and imperfections.
BaseRare Beauty Primer: Controls Pores and Oil Simultaneously
A Sephora bestseller! This lightweight, hydrating gel primer blurs pores and fine lines while extending makeup wear. It adheres smoothly to the skin without stickiness, keeping you fresh all day.
Eyehince Signature Brow Shaper: Perfect, Clump-Free Brow Fixation, Strand by Strand!
This clear brow shaper creates natural brow texture and offers strong hold, keeping your brows neat all day. It allows for delicate brow expression without clumping, even with multiple applications.
LipRare Beauty Soft Pinch Tinted Lip Oil: Hydrated, Luminous Lips Without Stickiness
An innovative gel-to-oil formula that provides comfortable, non-sticky hydration and a subtle tint for luminous lips.
FragranceNONFICTION SANTAL CREAM Hand Cream — Warm, Cozy Woody Musk Scent
NONFICTION's best-selling hand cream offers a neutral yet profound fragrance, blending fresh cardamom with soft woody notes.
HairK18: The Miracle Mask That Reverses Hair Damage in Just 4 Minutes
This leave-in treatment mask restores damaged hair from coloring, perms, and heat styling to a healthy state in just 4 minutes. It's easy to use with no rinsing required.
SkincareAnua Heartleaf Silky Moisture Sun Cream: Hydrating & Calming Sun Care Without Stickiness
A comfortable sun cream for all skin types, offering skin soothing with Heartleaf extract and a silky, moist finish. It absorbs freshly without a white cast, making it ideal for use before makeup.
EyeKaja Beauty Bento: Luminous Shimmer Eyes for a Flawless Look
This eyeshadow palette features three shimmery shades in a portable, 3-tiered bento box design, perfect for creating radiant and glamorous eye looks anytime, anywhere.
Baseespoir Be Velvet Cushion: Thin, Flawless, Perfect Cover
A velvet matte cushion that adheres thinly and lightly, perfectly covering skin imperfections and maintaining a long-lasting finish without caking.
CheekRare Beauty Soft Pinch Liquid Blush: Selena Gomez's Touch for Vibrant Cheeks
Rare Beauty's best-selling liquid blush, loved for its amazing color payoff and lightweight feel. Just one or two drops create vibrant cheeks that last all day.
TrendCharlotte Tilbury Pillow Talk Lip & Cheek Glow: Vibrant Rosebud Pink
A multi-use cream blush and lip tint from Charlotte Tilbury that brings vitality to lips and cheeks. A popular item from the 'Pillow Talk' collection, it applies with a chiffon-like lightness for a natural flush.
Liprom&nd Glasting Water Tint — Glassy, Dewy Water Lip
A water tint that glides on thin as water yet leaves a glassy shine. Layers without feeling heavy, so it works as a daily lip.
LipDinto Bare-Gloss: Transparent Shine & Vivid Color in One!
Dinto Bare-Gloss is a lip product that combines transparent gloss with the vivid color payoff of a tint. It enhances your natural lip color for a clear and lively lip makeup look.
LipNAMING. HIGH DEW LIP GLAZE: Achieve Plump Overlips Without Procedures!
This lip glaze features a clear, transparent syrup glaze texture that melts moistly onto lips, creating a plump and voluminous look. Its clear color remains even with multiple applications, without clumping.
Liprom&nd Lip Matter: Transform Any Lip into a Velvety Matte Finish! Doubles as a Lip Primer
A new concept lip matter that transforms even dewy lip products into a soft, matte finish. Fills in fine lines for a smooth, blurred lip look.
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