K-beauty makeup brand Kaja is entering Target's new prestige beauty channel, 'Beauty Studio', in the United States.

Kaja plans to feature its viral bestsellers, including 'Beauty Bento', 'Wink Stamp', and 'Cheeky Stamp', within Target's 'Beauty Studio' channel (prnewswire.com).

American consumers will now be able to experience K-beauty's creative and user-friendly formats, with Kaja's entry highlighted as a key example of the expanding K-beauty makeup movement in the U.S.