As the Korean cosmetics industry grows to become the second-largest in the global market, the Seoul Metropolitan Government is hosting '2026 Seoul Beauty Week' at Dongdaemun Design Plaza from August 22 to 25.
This year's event features 152 companies across beauty tech, medical devices, and beauty supplements, providing small, medium, and emerging brands opportunities to expand globally through 1-on-1 consultations with overseas buyers.
Consumers and tourists can also experience the latest trends firsthand through K-pop idol makeup sessions and K-beauty makeover experiences—an event expanding touchpoints between the industry and the public.
This edition of Seoul Beauty Week expands the influence of K-beauty brands and technologies in the global market while offering domestic consumers an opportunity to experience the latest trends firsthand.