LF’s vegan beauty brand athe unveiled its 'Vegan Relief BB Cushion' on its official online store on August 24, 2026. The product is applied thinly using a spatula and finished with a puff.
Co-developed with beauty creator Ppomni, the product is designed with a built-in magnetic spatula, a fine mesh cushion structure, and a Rubycell puff to ensure thin, even adherence without excessive absorption of the formula. This differentiates it from the traditional method of patting with a puff (view.asiae.co.kr).
From a consumer perspective, it is useful for those seeking a thin and natural look for base makeup. It is particularly noteworthy for users who value hygiene and usability through vegan ingredients and a spatula application technique.