Global cosmetics ODM Cosmax is actively targeting the summer color makeup market by expanding its range of transparent and refreshing jelly formulations. The 'Jelly-core' trend, recently gaining significant attention in the fashion and beauty industries, is characterized by its emphasis on a soft, hydrating feel.
Cosmax is applying its jelly formulations, along with lip technology designed to minimize transfer, to various product categories including lip balms, hydrogel patches, mists, and blushes. The company plans to expand its application to sun care products, such as sun sticks, in the future.
This Jelly-core trend goes beyond simple product innovation, reflecting consumers' growing emphasis on sensory satisfaction derived from a product's texture and feel. K-Beauty is expected to secure a competitive advantage in the global market through its differentiated formulation technology.