Australian supermarket chain Coles will launch more than 100 skincare products, including K-beauty brands, in stores nationwide and online starting mid-September.
This launch features leading K-beauty brands such as COSRX, Beauty of Joseon, and Tony Moly, with COSRX and Beauty of Joseon products rolling out sequentially from September 25. Additionally, a limited-edition ‘Trend Drop’ featuring Skinfood, The Face Shop, and Tony Moly will be available at select stores on the 11th (colesgroup.com.au).
Consumers will now be able to discover K-beauty products as part of their everyday grocery shopping, significantly improving beauty accessibility.