Recently in K-beauty, next-generation clinical ingredients such as tranexamic acid (TXA) and azelaic acid are gaining traction beyond PDRN-centric clinical active ingredients.
This trend is driving a movement to explicitly state ingredients and their concentrations in product titles, as consumers increasingly make purchasing decisions based on ingredients rather than brand names (prod.biz.chosun.com).
From a consumer perspective, providing ingredient-centric information can serve as a key strategy to boost purchase confidence, making rapid trend adoption and clear ingredient communication essential for brands.