On July 27, 2026, Peach & Lily introduced its Advanced Rebound Bioglow Zombie Cream—targeting 'zombie cells,' a driver of cellular aging—available on its official website and exclusively at Ulta Beauty.
The cream utilizes cutting-edge ingredients targeting 'zombie cells'—cells that have stopped dividing but refuse to die, triggering inflammation and skin aging. To mark the debut, the brand executed a creative marketing campaign featuring actors dressed in full zombie makeup.
From a consumer perspective, the product's intriguing scientific concept paired with a new-tro marketing approach serves to spark curiosity while reinforcing K-beauty's image as a hub for skincare innovation.