Beauty of Joseon's Tinted Mineral Day Screen is going viral on TikTok as a product that provides light coverage with SPF, serving as an alternative to heavy foundation. The phrase ‘finally a non-comedogenic tinted SPF that actually covers’ has left a strong impression on users.
This product offers both color and sun protection, perfectly meeting the needs of consumers looking to avoid heavy base makeup during summer. K-beauty is shifting its strategy from emphasizing ‘glass skin’ to prioritizing immediate functionality and convenience.
From a consumer perspective, real-time reactions on TikTok have a significant impact on purchase decisions. For those seeking effortless makeup in summer, this product presents a practical alternative.