Domestic hair salon franchise Lian Hair has been selected as the lead company for the '2026 AX One-Stop Voucher Support Project' promoted by the Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA), and will collaborate with Fasoo AI. The two companies plan to jointly build an AI beauty platform for the AI transformation (AX) in the K-Beauty sector.
This platform will provide virtual simulations based on hyper-personalized data that reflects real facial features and preferences, and will include features that custom-recommend optimal hairstyles and designers to users.
Utilizing operational data from Lian Hair's 500 stores, which is celebrating its 25th anniversary, an optimized AI system will be built, and plans include implementing both a customer-facing app and an in-store web app.
This move is interpreted as a strategy for K-Beauty to expand beyond simple product sales into personalized services incorporating AI technology, thereby strengthening its competitiveness in the global beauty tech market.