As hot and humid summer climates persist globally, consumer interest in makeup longevity has reached an all-time high. Consequently, 'high-adherence beauty' products, designed to strongly adhere to the skin and prevent makeup breakdown, are rapidly emerging and establishing themselves as a new mainstream in the market.
On Social Networking Services (SNS), makeup tips for combating heat and humidity, along with recommendations for oil-control-focused base products, are being actively shared. In line with this trend, the retail industry is also strengthening sales by prominently featuring products with genuine high-adherence and long-lasting functions on their shelves, rather than relying on short-term discount promotions.
As climate change directly influences beauty consumption trends, innovation and market strategies for functionality-focused base makeup products are expected to become even more crucial. Consumers will actively seek out 'survival items' to maintain flawless makeup, even in hot weather.