New&AI, an industry-tailored AI analytics firm, was recently selected as the lead research and development institution for the Ministry of SMEs and Startups' '2026 SME Technology Innovation Development Project.' This selection marks the commencement of development for a ₩3.5 billion K-beauty-specific AI platform.
The platform aims to automate marketing decision-making through AI for SMB and indie K-beauty brands targeting global market expansion. It will support trend forecasting and branding strategy formulation by integrating and analyzing key e-commerce and social media data from Korea, the US, Japan, and Europe.
As K-beauty continues its sustained growth in the global market, technology-driven, customized export strategy support is becoming increasingly vital. This AI platform is expected to significantly enhance the international competitiveness of SMB brands.