At 'in-cosmetics Korea 2026', held on July 3rd at COEX, Seoul, experts emphasized that K-Beauty must evolve into a 'science industry' by combining biotechnology, artificial intelligence (AI), and data-driven personalized services. Having grown over the past two decades through Hallyu and innovative products, K-Beauty is now at a point where it seeks differentiation through scientific competitiveness.
Research into skin aging is also evolving beyond merely improving symptoms like wrinkles or hyperpigmentation, to embrace the concept of 'Skin Longevity,' which focuses on slowing down the root causes of aging at a cellular level. Bioactive ingredients such as PDRN (Polydeoxyribonucleotide) and exosomes are being presented as key pillars, driving the technological advancement of K-Beauty.
The future of K-Beauty hinges on providing scientific credibility beyond fleeting trends and hyper-personalized solutions. By accurately identifying consumer needs and integrating advanced technologies into its products and services, K-Beauty will further solidify its position in the global market.