Jungsaemmool, the beauty brand founded by famed makeup artist Jung Saem-mool, will officially debut on Sephora US online and in 34 physical stores on August 21, 2026. The launch focuses on a product lineup centered on cushion foundations, with expansion into Sephora Canada also in the pipeline.
The Jungsaemmool brand will officially launch on Sephora US online and in 34 retail stores on August 21, 2026.
Founded in 2015, Jungsaemmool is an artist-led beauty brand that held consumer education events in New York and Los Angeles ahead of its US Sephora debut.
This US entry provides a direct opportunity to introduce its formulas—including cushion foundations tailored for Asian women—to American consumers, marking a crucial turning point for brand recognition and global market expansion.
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