K-beauty brand Nooni's lip oil achieved remarkable growth in the North American market during Amazon Prime Day from June 23 to 26.
This performance stems from viral momentum—surpassing 200 million cumulative views on TikTok—combined with an aggressive global retail expansion strategy, including planned launches at Nordstrom and Target later this year (newswire.co.kr).
Leveraging its manufacturing and marketing capabilities to extend online success into offline channels, Nooni is further strengthening K-beauty's influence in the North American market.