CJ Olive Young announced 'FULLMOON' as its key trend keyword for 2026, signaling a major shift in makeup from coverage to skin care and health.
Based on search data, Olive Young noted that skin barrier strengthening and hydration benefits are gaining significant traction even within color cosmetics. 'Skip-care' makeup products—which combine color, sun protection, and skin treatment—are seeing rapid growth.
This shift reflects a consumer desire beyond mere aesthetics to simplify skincare routines while actively maintaining skin health. Functionality is becoming the centerpiece of the color cosmetics market.