As the full-fledged summer holiday season approaches, 'Keyring Beauty' is emerging as a new trend among consumers who want to pack light while still maintaining their beauty routines. This trend, which began with color cosmetics such as lip products and blushes, is now expanding to include sun care products, an essential for summer.

In line with this trend, Monclos is gaining attention by launching its 'PDRN Hydrating Sun Cream' in a keyring format. At the Monclos Hannam flagship store, they offer a customizable keyring service, allowing customers to combine four types of charms with alphabet initials, and it is reported that approximately 80% of in-store customers chose the keyring-integrated product.

As such, Keyring Beauty goes beyond simple convenience of use; combined with a consumer culture that views cosmetics as fashion items to express one's individuality, it is expected to continue to grow steadily in the future.