South Korea's cosmetics industry has secured the second-place position in the global market, further expanding the influence of K-beauty.
The Seoul Metropolitan Government will hold '2026 Seoul Beauty Week' at Dongdaemun Design Plaza (DDP) from August 22 to 25, offering small, medium, and emerging K-beauty brands opportunities for 1-on-1 consultations with overseas buyers, investors, and distributors, as well as hosting a 'K-Beauty 2.0' forum and discussions on AI and beauty tech.
From a consumer perspective, this event provides a practical bridge for K-beauty brands seeking global expansion, raising expectations for K-beauty's continued growth and innovation.