Hosted by the Seoul Metropolitan Government, '2026 Seoul Beauty Week' will take place at Dongdaemun Design Plaza from August 22 to 25. A total of 152 beauty and beauty-tech companies will participate to explore growth opportunities in the global market.
On the opening day, the first-ever Seoul Beauty Forum will be held under the theme 'Beauty 2.0' to address key industry topics including regulations, certifications, AI integration, and global distribution strategies. Interactive programs such as K-pop idol makeup sessions, makeover demonstrations, and appearances by domestic and international influencers are also scheduled.
Seoul Beauty Week aims to empower small and indie brands to expand overseas through direct meetings, investment advice, and export consultations with global buyers, while giving consumers first-hand access to the latest K-beauty trends.