On September 9, 2026 (local time), global cosmetics leader L'Oréal Group and leading Korean ODM Cosmax signed an MOU for next-generation beauty innovation. The two companies plan to collaborate on developing raw materials, active ingredients, and sensory formulations.

The agreement also marks the 140th anniversary of diplomatic relations between France and South Korea, aiming to shape future beauty trends and expand reach to consumers worldwide. Cosmax's K-beauty formulation capabilities and L'Oréal's R&D know-how serve as key drivers.

For consumers, this partnership increases the likelihood of highly innovative and sensory products hitting the global market more rapidly. Notably, the collaboration between the two industry leaders is expected to influence global beauty trends well beyond K-beauty.