A heart face has its widest point at the forehead and tapers toward a pointed chin, forming a V-line. It is sometimes called an inverted triangle. Cheekbones land in the middle of the face. The overall read is elegant and lovable, and this is the shape most often used as the ideal in V-line cosmetic surgery references.
The makeup goal is to balance the wide forehead and soften the very pointed chin. Visually narrow the forehead a little and round off the chin point a little. Cheekbones already sit at a reasonable middle width, so leave them alone.
Contour at the upper hairline corners and at the chin tip. A V-shape of shadow at the temples narrows the forehead, and a small amount of shadow under the chin softens the point. Skip cheekbone contour — heavy diagonal contour here would make the chin look even sharper.
For hair, fringes win — a see-through or side fringe covers the wide forehead. A center part exposes the forehead more, so avoid that. Length: long waves below the collarbone wrap the jaw and visually soften the point. Short bobs are risky on this shape; the chin point gets sharpened.
Blush sits lower than usual — under the cheekbone — to add weight to the lower half of the face. Heart faces are top-heavy; do not double down up top. Lips can be full or overlined; lip volume distracts from the chin tip. For glasses, round, oval, or bottom-heavy frames balance the forehead-vs-chin proportions.